ReFrame seeks to address systemic barriers and cultivate gender parity at every level in film, TV and media.

 
 

Our core belief is that inclusive representation in media can transform the world.

 
 
 
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Introducing the ReFrame Stamp

The ReFrame Stamp will recognize standout gender-balanced film and TV projects — we are excited to collaborate with ReFrame Partner, IMDbPro.

Congratulations to the ReFrame Stamp recipients!


ReFrame at TIFF 2018

 
 

At the 2018 Toronto International Film Festival, over a thousand festival-goers, filmmakers, and industry attendees took to the streets at the Share Her Journey Rally to call on the entertainment industry to support greater opportunities for women in film. This event, supported by ReFrame, Time’s Up, and #AfterMeToo, included speeches by ReFrame Co-Founders Keri Putnam and Cathy Schulman, GDI's Founder Geena Davis, USC's Dr. Stacy L. Smith, "The Handmaid's Tale" star Amanda Brugel, and more.

The rally commenced with a pledge and a promise, when TIFF's Artistic Director and Co-Head Cameron Bailey signed the 5050x2020 Pledge, following in the footsteps of the Cannes Film Festival and the Venice Film Festival. The Pledge, initiated at Cannes by the organization 5050x2020, includes being transparent about the members of the selection and programming committees; and reaching an even gender ratio in the organization’s top management.

The Beginning of ReFrame

 
 

Fifty Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives, together with Women In Film and Sundance Institute, have launched a formal action plan to further gender parity in the media industry.

Formerly known as the Systemic Change Project, ReFrame builds on four years of research in collaboration with the Media, Diversity and Social Change Initiative at USC Annenberg and an October 2015 convening of this group. Our unique strategy involves a peer-to-peer approach, in which ReFrame Ambassador teams engage senior industry decision-makers.


“ReFrame is part of a worldwide movement with considerable momentum to create equal opportunities for women. Disrupting the way the media system works requires an industry-wide solution, and Sundance Institute is proud to be part of assembling the remarkable team of Ambassadors who will carry out this groundbreaking peer-to-peer approach to making change.”

— Keri Putnam, Executive Director, Sundance Institute
“The industry’s long-entrenched business practices need to flex and bend to cultivate a marketplace for content that serves diverse audiences. I’m so encouraged that leading members of competitive companies have come together as social activists to expand the media landscape which will increase the bottom line across the industry and achieve Women In Film’s core goal of gender parity across all media.”
— Cathy Schulman, Co-Founder, ReFrame

Photo Credits | Banner Images: #1 Oct. 2015 Systemic Change Project Convening, by Kawai Matthews. #2 Director Aisling Chin-Yee on the set of Sound Asleep (2014), by Jan Thijs. #3 Director Isabelle Giroux on the set of Loup-Garou (Werewolf) (2014), by Rafi Leuwenkroon. #4 Executive Producer Stephanie Allain on the set of Dear White People (2017). | Image Scroll: #1 Director Emily Gan filming Cavebirds (2018). #2, #3, #5, #7, #9 Oct. 2015 Systemic Change Project Convening, by Kawai Matthews. #4 Director Angy Jammal on the set of Ya Mrayti (My Mirror) (2015), by Farres Jammal. #6 Director Catherine Hardwicke on the set of Twilight (2008). #8 Producer Nina Jacobson on the set of The Hunger Games: Mockingjay - Part 2 (2015). #10 Director Kimberly Peirce on the set of Stop-Loss (2008), by Richard Ruiz. #11 Sep. 2018 TIFF Share Her Journey Rally and TIFF Signing Gender Parity Pledge. #12 ReFrame Co-Founder Cathy Schulman at TIFF Share Her Journey Rally; #13 ReFrame Co-Founder Keri Putnam. #14 ReFrame Director Alison Emilio and Actress Amanda Brugel.