ReFrame seeks to address systemic barriers and cultivate gender parity at every level in film, TV and media.
Our core belief is that inclusive representation in media can transform the world.
Introducing the ReFrame Stamp
The ReFrame Stamp will recognize standout gender-balanced film and TV projects — we are excited to collaborate with ReFrame Partner, IMDbPro.
Learn more about the new ReFrame Stamp for Television and see the full list of Feature Film Recipients below.
ReFrame Ambassadors Commit to 4% Challenge
We're all in! 30+ ReFrame Ambassadors have committed to the 4% Challenge to announce a project with one female director in the next 18 months. Together with Women In Film Los Angeles, TIME’S UP, and the Annenberg Inclusion Initiative, we aim to move the dial on female directors hired to make big-budget feature films. Learn more about the ReFrame Ambassadors who have taken the challenge here.
ReFrame at TIFF 2018
At the 2018 Toronto International Film Festival, over a thousand festival-goers, filmmakers, and industry attendees took to the streets at the Share Her Journey Rally to call on the entertainment industry to support greater opportunities for women in film. This event, supported by ReFrame, Time’s Up, and #AfterMeToo, included speeches by ReFrame Co-Founders Keri Putnam and Cathy Schulman, GDI's Founder Geena Davis, USC's Dr. Stacy L. Smith, "The Handmaid's Tale" star Amanda Brugel, and more.
The rally commenced with a pledge and a promise, when TIFF's Artistic Director and Co-Head Cameron Bailey signed the 5050x2020 Pledge, following in the footsteps of the Cannes Film Festival and the Venice Film Festival. The Pledge, initiated at Cannes by the organization 5050x2020, includes being transparent about the members of the selection and programming committees; and reaching an even gender ratio in the organization’s top management.
The Beginning of ReFrame
Fifty Hollywood leaders and influencers, including studio heads, agency partners, senior network executives, talent and guild representatives, together with Women In Film and Sundance Institute, have launched a formal action plan to further gender parity in the media industry.
Formerly known as the Systemic Change Project, ReFrame builds on four years of research in collaboration with the Media, Diversity and Social Change Initiative at USC Annenberg and an October 2015 convening of this group. Our unique strategy involves a peer-to-peer approach, in which ReFrame Ambassador teams engage senior industry decision-makers.
Photo Credits | Banner Images: #1, #2 Oct. 2015 Systemic Change Project Convening, by Kawai Matthews. #2 Director Aisling Chin-Yee on the set of Sound Asleep (2014), by Jan Thijs. #3 Director Isabelle Giroux on the set of Loup-Garou (Werewolf) (2014), by Rafi Leuwenkroon. #4 Executive Producer Stephanie Allain on the set of Dear White People (2017). | Image Scroll: #1, #2, #11 Oct. 2015 Systemic Change Project Convening, by Kawai Matthews. #3 Sep. 2018 ReFrame Co-Founder Keri Putnam at the TIFF Share Her Journey Rally. #4 Sep. 2018 Director Karyn Kusama at the IFP ReFrame panel. #5 ReFrame Director Alison Emilio and Actress Amanda Brugel. #6 Nov. 2018 Jonathan King, Producer Janet Yang, and Alison Thompson at the AFM International Awakening Panel. #7, #9, #12-14 Nov. 2018 ReFrame Ambassador Convening. #8 Nov. 2018 ReFrame Co-Founder Cathy Schulman at The Wrap Power Women Summit. #12 Jan. 2019 Stephany Murguia, Alison Kozberg, Alison Emilio, and Shontina Vernon at the Arthouse Convergence panel. #15 Jan. 2019 Director Nisha Ganatra, Moderator Amanda N’Duka, ReFrame Co-Founder Cathy Schulman, Producer Bruna Papandrea, ReFrame Director Alison Emilio, and WIF LA Executive Director Kirsten Schaffer at the Sundance #GotStamped Panel.