ReFrame Ambassadors will introduce programs and collaborative practices designed by the group to address the key levers in the media ecosystem. ReFrame will distill existing data and conduct new, original research to prove that diverse content is economically feasible and makes good business sense. Initial program offerings include:
14-Point Culture Change & production roadmap
ReFrame has developed a production roadmap to mitigate bias from corporate practice and creative decisions that will yield more balanced hiring of women from all backgrounds in film, TV, and media. The roadmap builds on existing diversity programs and provides tools, practices, and training tailored to entertainment executives and creative teams in order to address systemic barriers at each stage of the creative and financing pipeline.
The ReFrame Sponsor/Protégé Program is an industry-wide, comprehensive, and multi- dimensional two-year sponsorship that will identify and provide high-level endorsement and support for top-notch female directors who are poised to lead studio features and television projects. Research and best practices from other industries demonstrate that mentorship programs are often too passive. Active sponsorship of promising talent by those in power is needed to provide tangible opportunities. Future programs will include sponsorship of women in a myriad of creative positions.
The ReFrame Stamp celebrates studios, networks, agencies, and creatives that have demonstrated measurable progress towards female-driven content. The stamp will be publicly awarded to projects based on defined criteria and will serve as the gold standard for quality programming and the advancement of gender parity in film, TV, and media.