ReFrame Ambassadors will introduce programs and collaborative practices designed by the group to address the key levers in the media ecosystem. ReFrame will distill existing data and conduct new, original research to prove that diverse content is economically feasible and makes good business sense. Initial program offerings include:


14-Point Culture Change & production roadmap

ReFrame has developed a production roadmap to mitigate bias from corporate practice and creative decisions that will yield more balanced hiring of women from all backgrounds in film, TV, and media. The roadmap builds on existing diversity programs and provides tools, practices, and training tailored to entertainment executives and creative teams in order to address systemic barriers at each stage of the creative and financing pipeline. 



The ReFrame Rise Directors Program is an industry-wide, comprehensive, and multi-dimensional two-year sponsorship that will identify and provide high-level endorsement and support for experienced female directors who are poised to lead studio features and television projects. Research and best practices from other industries demonstrate that mentorship programs are often too passive. Active sponsorship of promising talent by those in power is needed to provide tangible opportunities. Future programs will include sponsorship of women in a myriad of creative positions.

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ReFrame Stamp

The ReFrame Stamp celebrates studios, networks, agencies, and creatives that have demonstrated measurable progress towards female-driven content. The stamp will be publicly awarded to projects based on defined criteria and will serve as the gold standard for quality programming and the advancement of gender parity in film, TV, and media. 


“At SAG-AFTRA, advocating for diversity, inclusion and the convergence of those issues that affect all women in the industry is at the core of our mission. Partnering with ReFrame furthers our efforts to increase accessibility to industry opportunities, build sustainable careers for our membership, and support the development of work environments that reflect the rich demography of our society.”
— David White, National Executive Director of SAG-AFTRA