Press

New York Times heralds ReFrame Stamp

“The ReFrame Stamp, which was created by the group Women in Film Los Angeles and the Sundance Institute, and begun last year in conjunction with the industry site IMDbPro. The stamp is tabulated using an algorithm that awards points for film and television productions with women in key on- and offscreen jobs, and extra points for women of color. It basically amounts to a gold star, with a logo that can be added to a production’s end credits.” - Cara Buckley, New York Times

“We like to joke it seems to us if they’re willing to put on a Humane Society stamp that no animals were harmed, it’s not a huge step to say, ‘And neither were any women.’” - Cathy Schulman, Co-founder of ReFrame, President of welle Entertainment


mindy-kaling-late-night-bts-e1560814428156.jpg

VARIETY:Women Directors and Writers Make Gains in Independent Films But Lag on Parity

JUNE 18, 2019

“The upward shift in the survey numbers comes following several efforts to address the issue of a lack of parity among film productions. ReFrame — a coalition of industry leaders founded by Women in Film and the Sundance Institute — and IMDBPro began certifying films a year ago for their gender-balanced productions.”

 
DSC01983 (1).jpg

THE HOLLYWOOD REPORTER:

ReFrame Launches Program to Boost Careers of Experienced Female Filmmakers

June 12, 2019

“The gender-parity coalition’s Rise will sponsor seasoned female directors, who, unlike many of their male counterparts, find themselves stalled mid-career: “It’s not just how you fill the pipeline, but how you move through the pipeline as well.”

Lilly SINGH INTERVIEWS NISHA GANATRA ABOUT THE REFRAME STAMP

APRIL 28, 2019

Director Nisha Ganatra discusses the importance of the ReFrame Stamp on her newest film LATE NIGHT with soon-to-be late night TV host Lilly Singh.

Reframe stamp for features
2018 top grossing films
press release

march 6, 2019

"ReFrame and IMDbPro Award ReFrame Stamp Celebrating Gender-Balanced Production to 20 of the Top 100 Grossing Films of 2018; Up From 12 Recipients in 2017"

THR PRESS.jpg
WAH PRESS.jpg

THE HOLLYWOOD REPORTER
MARCH 7, 2019

“‘ReFrame Stamp Awarded to 29 Movies in 2018”

WOMEN AND HOLLYWOOD
MARCH 7, 2019

“‘A Wrinkle in Time,' ‘Widows,’ ‘The Hate U Give,’ and More Receive ReFrame Stamp”

DEADLINE PRESS.jpg
VARIETY PRESS.jpg

deadline
MARCH 6, 2019

“‘The Favourite’, ‘Bumblebee’ Among 2018 Films To Get ReFrame Stamp”

VARIETY
MARCH 6, 2019

“‘ReFrame, IMDBPro Announce 20 Certified Gender-Balanced Films”

GCK LA Times photoshoot.jpeg

“‘One Day at a Time’s’ Gloria Calderón Kellett on being the boss and the Netflix numbers game”

LOS ANGELES TIMES -– March 1, 2019

“We have the ReFrame stamp that basically means we are a gender-equitable production. There are, like, 60 shows out of 400 that are equitable for women, and ‘One Day at a Time’ is one of them.”

nisha ganatra and mindy kaling

GLAMOUR
January 31, 2019

Late Night Director Nisha Ganatra: It's Still 'Sadly Radical' to Show a Woman Without Makeup”

deadlinelogo.jpeg

DEADLINE
January 26, 2019

“Women In Film and ReFrame’s ‘#GotStamped: Gender Parity Success Stories’”

ReFrame Wants to Change the Conversation About Parity in TV Business

VARIETY: By Danielle Turchiano, Features Editor

THR.jpg
Variety2.jpg

THE HOLLYWOOD REPORTER
november 13, 2018

“'The Marvelous Mrs. Maisel,' 'How to Get Away With Murder' Among First Recipients of ReFrame TV Stamp”

variety
november 13, 2018

“‘Insecure,’ ‘SMILF,’ ‘Vida’ Among Series Awarded with Inaugural ReFrame TV Stamp (EXCLUSIVE)”

ReFrame Stamp Master.png
 

deadline
november 13, 2018

“ReFrame Gives 62 TV Shows Its Gender-Balance Seal Of Approval; Group’s First Small-Screen Stamps”

ReFrame, the coalition formed by Women in Film and the Sundance Institute, and IMDbPro has given their first small-screen stamps of approval to 62 TV and streaming programs. Among them are The Marvelous Mrs. Maisel, The Handmaid’s Tale, GLOWEmpire, Broad City and all five of Shonda Rhimes’ Shondaland series.”

Women and Hollywood.jpg

WOMEN AND HOLLYWOOD
november 13, 2018

“Grey’s Anatomy,” “Insecure,” and “SMILF” Among Recipients of ReFrame’s Inaugural TV Stamp”

Essence.jpg

ESSENCE
november 13, 2018

“Issa Rae, Shonda Rhimes And More Recognized For Gender-Balanced Hiring Practices In Hollywood”

FORBES NOVEMBER 6, 2018  ” Four Things We Can Do To Close The Steep Gap Within Entertainment”

FORBES
NOVEMBER 6, 2018

Four Things We Can Do To Close The Steep Gap Within Entertainment”

THR -- Paul Feig Responds.jpg

Paul Feig Responds to Claims of Lack of Female Directors: "You're Wrong"

THE HOLLYWOOD REPORTER – October 23, 2018

“Director and producer Paul Feig, an ambassador for ReFrame, attended Rome’s MIA Market to discuss how the American program could be implemented in Italy.”

variety-logo-1.jpg

VARIETY
OCTOBER 21, 2018

“The Road to Gender Parity, Italian Style”

THR -- Rome Film Festival Pledge.jpg

THE HOLLYWOOD REPORTER
OCTOBER 20, 2018

“ReFrame Celebrates with Rome Signing Gender Parity Pledge”

The Wrap2.jpg

THE WRAP
OCTOBER 18, 2018

“Men Join the Conversation at Power Women Summit, Nov 1-2”

Variety -- WIF KS.jpg

VARIETY
OCTOBER 17, 2018

“WIF’s Kirsten Schaffer Looks to ReFrame Inclusion at MIA”

THR.jpg
TheWrap.jpg

THE HOLLYWOOD REPORTER
SEPTEMBER 26, 2018

“ReFrame Stamp Program Opens Call for TV Submissions”

THEWRAP
SEPTEMBER 26, 2018

“ReFrame and IMDBPro Will Highlight Gender-Balanced TV Shows With New Seal”

IndieWire.jpg

INDIEWIRE
SEPTEMBER 26, 2018

“IMDb and ReFrame Want to Find and Support Gender-Balanced Television Shows and Streaming Series”

Variety.jpg

VARIETY
SEPTEMBER 26, 2018

“ReFrame Calls for First-Ever Television ReFrame Stamp Submissions”

ReFrame Stamp Second Round Grid v2.png

Reframe stamp for feature films round two PRESS RELEASE
AUGUST 28, 2018

"ReFrame and IMDbPro celebrate a second round of recipients with 22 new films, including A Simple Favor; Booksmart; Crazy Rich Asians; Late Night; Mary Shelley; and The Wife..."

 
THR logo.jpg
womenandhollywood.jpg

tHE HOLLYWOOD REPORTER
AUGUST 28, 2018

"Crazy Rich Asians,' 'Mary Shelley,' 'The Wife' Among Second Round of ReFrame Stamp Recipients"

WOMEN AND HOLLYWOOD
AUGUST 29, 2018

“Crazy Rich Asians” & “The Wife” Among 22 Films to Receive ReFrame’s Gender Equality Stamp

DEADLINE logo.jpeg
VARIETY LOGO.jpg

VARIETY
AUGUST 28, 2018

"ReFrame, IMDBPro Announce 22 Newly Certified Gender-Balanced Films"

DEADLINE
AUGUST 28, 2018

"ReFrame Stamps 22 More Films With Gender-Balance Seal Of Approval; ‘Crazy Rich Asians’, ‘The Wife’ On List"

ReFrame Recipients 2017.png

'Wonder Woman,' 'Girls Trip,' 'Lady Bird' Among First Recipients of ReFrame Gender Parity Stamp

"The ReFrame Stamp is a badge of honor for film and TV projects that hire women in at least half of eight key production positions – writer, director, producer, lead actor, co-lead, speaking parts, department heads and crew – with double points for women of color in key responsibilities. These criteria will be adjusted as industry conditions evolve. In evaluating the top 100 U.S. grossing films of 2017, 12 features met the mark..."

THE HOLLYWOOD REPORTER

JUNE 7, 2018

ReFrame+Stamp.png

Reframe stamp PRESS RELEASE
JUNE 7, 2018

"ReFrame and IMDbPro Announce New Collaboration
to Recognize Standout Gender-balanced Film and TV Projects..".

deadline
march 6, 2018

"ReFrame Initiative By WIF, Sundance, 50 Industry Leaders Sets Steps For More Inclusive Hollywood Hiring..."

89.3 KPCC: "The Frame"
March 8, 2017

"Exclusive: Hollywood companies agree to talk gender inclusion with ReFrame..."

The hollywood reporter
February 22, 2017

"Paul Feig, Nina Jacobson and 50 A-Listers Reveal New Campaign to Tackle Hollywood Gender Inequality..."


Press Enquiries

Catherine Olim  | PMK-BNC | Catherine.Olim@pmkbnc.com
Spencer Alcorn | Sundance Institute | Spencer_Alcorn@sundance.org