When we change who is making film and TV by recasting decision-making tables that are inclusive, it has been proven that we will affect output - thus increasing diverse images of women and girls in media, which will positively affect culture and interpersonal understanding worldwide.
-San Diego State; Martha Lauzen
70-80% of annual worldwide consumer spending is driven by women. (Forbes)
Women control 72% of US consumer spending. (Harvard Business Review)
Companies with more gender diversity are 15% more likely to have financial returns above their industry medians. (McKinsey)
The director gender gap is at its widest in top-grossing films. Across 1,300 top-grossing films from 2002 to 2014, only 4.1 percent of all directors were female. This calculates into a gender ratio of 23.3 male directors to every 1 female director according to research from Sundance, WIF and USC. Early indications based on ongoing research do not indicate a notable change in these numbers from 2014 through now.
From 2015-2016, only 710 episodes out of 4,100 were directed by women. (Director’s Guild of America).